FMCG & Consumer Goods
Pricing intelligence, brand tracking, competitive monitoring, and distribution visibility across informal channels where the majority of consumer goods volume moves.
Intelligence for the decisions that depend on informal market data.
TruthVein streams continuous commercial visibility into the informal retail channels that produce no structured data of their own.
By industry
Built for enterprises that need ground-level visibility.
Financial Services
Market-level economic indicators, consumer spending signals, and trade activity data for credit modelling, risk assessment, and investment due diligence in African markets.
Development & DFIs
Structured economic activity data for development finance institutions, research organisations, and policy bodies monitoring informal trade at national and regional scale.
Decision contexts
Where continuous informal market data changes the outcome.
01 · Strategy
Market entry
Brands entering or expanding in Nigerian markets plan distribution around data designed for structured retail. TruthVein provides continuous ground-level intelligence on channel structure, pricing dynamics, competitive presence, and demand patterns in specific geographic markets, so the entry plan reflects what the market is actually doing today.
158 markets covered
Last-mile visibility
02 · Operations
Distribution strategy
The visibility gap sits at the last mile, where products move from formal distribution into informal channels and the data trail disappears. TruthVein gives commercial teams continuous visibility into where sell-through is happening, at what price, and where distribution gaps are forming across informal trade points.
03 · Intelligence
Competitive monitoring
Enterprise brands track competitor pricing, availability, and SKU strategy in informal channels through periodic methods that surface competitive moves weeks or months late. TruthVein captures competitor presence and pricing across informal retail continuously, from the channels where competitive dynamics shift fastest.
Live competitor signal
Point-of-sale demand
04 · Planning
Demand planning
Demand forecasts built on shipment data and distributor orders capture demand at one or two removes from the point of sale. TruthVein delivers demand signals directly from informal retail: what is selling, where, at what velocity, and at what price, feeding production planning and SKU prioritisation with ground-level data.