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Precision
Sourced numbers. Verifiable claims. Data as it is, reported as it stands.
About TruthVein
Built by operators. Grounded in the market. Delivered to the boardroom.
TruthVein is a data infrastructure company headquartered in Lagos, providing continuous, ground-verified commercial intelligence from Africa's largest informal retail economy.
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Our mission
Why TruthVein exists
Wholesale and retail trade is the second-largest contributor to Nigeria's GDP, and the vast majority of that activity flows through informal channels: open-air markets, neighbourhood shops, and independent traders. Despite the scale and commercial significance of this channel, no continuous data infrastructure exists to capture what happens within it.
TruthVein's proprietary collection platform produces structured commercial data from informal trade environments where conventional data collection systems do not function, creating a persistent and verified data layer for enterprise brands, financial institutions, and commercial decision-makers.
Our values
Precision. Velocity. Simplicity.
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Velocity
Ground-level market signals delivered on a continuous cycle. Intelligence that moves at the speed of the channel.
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Simplicity
Structured output from unstructured markets. Commercial teams act on data, not on interpretation.
Founding team
Operators. Builders. Market natives.
The team turning informal retail chaos into enterprise-grade intelligence — from field methodology to boardroom delivery.
Founder & Chief Executive Officer
Computer Science & Informatics · Ex-Ipsos · Market Intelligence & Strategy
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Meme Osuocha is the Founder and CEO of TruthVein, building the data infrastructure layer for Africa's informal retail economy. Combining double Bachelors in Computer Science and Informatics with over a decade of experience across market research, venture capital, technology, and consumer markets, Meme brings a rare blend of technical expertise and commercial execution. Prior to founding TruthVein, she led digital research initiatives at Ipsos and drove growth initiatives across venture-backed and retail-focused businesses operating across multiple African markets. Recognized as an IESE Future Female Leader and YALI Fellow, Meme serves as Secretary of the Training and Capacity Development Committee of the Nigerian Market Research Association (NiMRA). She founded TruthVein to transform fragmented informal retail activity into trusted, actionable intelligence, enabling better decisions across Africa's consumer economy.
Chief Technology Officer (Fractional)
MBA — Artificial Intelligence · Ball State University · Data Architect · AI Solutions Engineer
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Paula Nkuma, MBA — Artificial Intelligence (MBA from Ball State University, Indiana, USA) is a Data Architect and AI Solutions Engineer with deep expertise in enterprise data platforms, cloud infrastructure, and AI-enabled systems. With experience spanning Amazon and senior data engineering leadership roles, she has designed and implemented scalable data solutions that power advanced analytics, machine learning, and business intelligence. At TruthVein, Paula leads technology strategy and platform architecture as Fractional Chief Technology Officer, overseeing software development, data engineering, and AI integration. Her experience building secure, scalable, and high-performance data ecosystems helps ensure TruthVein delivers reliable, enterprise-grade infrastructure for Africa's informal retail economy.
Chief Data Officer
Ex-GeoPoll · Ex-Borderless Access · Market Research
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Ebere Ijie leads TruthVein's data operations, field network, and quality assurance frameworks. With over a decade of experience spanning market research, consumer insights, and large-scale data collection across Africa, she has helped leading brands access reliable market intelligence across complex and underserved markets. Prior to TruthVein, Ebere held leadership roles at GeoPoll and Borderless Access. At TruthVein, she designs the methodologies and operational systems that transform fragmented retail activity into trusted, structured, and scalable data products.
How we operate
Built for institutional trust.
Data governance
TruthVein's platform is designed around enterprise-grade governance from the ground up: provenance documentation, model versioning, and full audit transparency as standard across every dataset delivered to clients.
Trader value exchange
The collection platform is built on a principle of reciprocal value. Traders participate because the system returns tangible benefit to them, not because they are paid to report. Sustained participation at scale depends on designing for the trader's interest, not extracting from it.
Privacy by design
All intelligence is delivered at the aggregate level. Individual trader identification is excluded by design, with anonymisation built into the collection architecture at the point of data capture.
Technology, Data & AI Partner powering TruthVein's data infrastructure
Technical partner
