01
Capture
Field data from informal trade points
The TruthVein platform
Ground-verified data from the channels that drive African commerce.
TruthVein's platform delivers continuous market intelligence from informal retail, the commercial layer where most consumer goods volume moves and where structured data has never existed.
Request a demoPlatform architecture
Data flow
Market activity
- 02
Process
Clean, standardise, and verify
- 03
Synthesise
Turn activity into market signals
- 04
Deliver
Dashboard · API · AI · Reports
Enterprise decisions
Platform principles
Ground-verified. Continuous. Independent.
Ground-verified
Informal retail channels across Africa operate without the systems that produce structured data in formal markets. There are no barcode scans, POS terminals, or automated inventory feeds. TruthVein's proprietary field collection platform captures structured commercial data directly from traders operating in open-air markets, neighbourhood shops, and independent retail points across Nigerian markets.
PricingStock levelsDemand patternsBrand presenceCompetitive activity
5 variables captured per collection point
Image
Voice
Text
GPS
Continuous
The platform operates continuously, producing an always-on data stream that compounds over time as coverage deepens and historical baselines accumulate. Each collection point generates multi-variable data across pricing, stock availability, brand presence, demand signals, and competitive activity.
Always on
Traditional
Quarterly snapshots
TruthVein
Continuous cycle
Structurally independent
TruthVein does not lend to traders, supply inventory, or operate as a distribution intermediary. This structural independence is central to data integrity: traders have no reason to distort what they report, and enterprise buyers receive data that reflects what is actually happening in the channel.
No lending to traders
No inventory supply
No distribution intermediary
Pure data infrastructure
Product preview
TruthVein Enterprise Dashboard
Near real-time market intelligence across Nigeria's informal retail economy — KPIs, price trends, geographic coverage, and Ask TruthVein AI in one executive workspace.
Enterprise access
Four ways to access informal market intelligence
Enterprise buyers access the verified dataset through the interface that fits their workflow.
Subscription dashboard
Continuous-access terminal for category, brand, price, and regional performance data across informal retail channels. Designed for commercial teams who need persistent visibility into channel dynamics.
Data feeds and APIs
Clean, structured feeds from the verified dataset for integration into enterprise BI systems, internal analytics platforms, and third-party models. Programmatic access to the same underlying data.
Conversational AI interface
Natural-language query layer. Ask direct questions of the data and receive structured, sourced answers drawn from verified field collections.
Syndicated reports
Standardised intelligence reports on category performance, pricing trends, competitive activity, and channel dynamics across informal retail.
Data quality
How we verify what we report
In channels where transactions are unrecorded, pricing is negotiated, and inventory is managed by memory, every data source carries verification risk. TruthVein addresses this through a multi-layer verification architecture built into the collection platform itself.
The details of the verification architecture are discussed in direct client engagements.
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Input verification
Verification logic applied to all incoming inputs before they enter the enterprise-accessible dataset.
- 02
Anomaly resolution
Inconsistencies identified and resolved at the point of collection.
- 03
Pre-delivery assurance
Data reliability determined before it reaches any dashboard or API.